"Power up your feed" - new slogan for Creamino®
With the feed additive Creamino® it has been proven to get more performance from livestock feed – making both feed production and animal performance better, more efficient and more sustainable.
Alzchem Group wants to emphasise this even more with the new slogan "Power up your feed". This slogan is the foundation for the updated Creamino® brand image, which primarily focuses on improved energy metabolism of animals.
As part of this, the company has also launched a new Creamino® product film. With illustrative 2D animations, the film provides brief yet comprehensive insights into the mode of action and the advantages of using Creamino®.
Watch the film now.
Creamino® - the "booster" for energy metabolism
Energy metabolism of animals is improved by the active ingredient guanidinoacetic acid, also known as "GAA", contained in Creamino®. This is the direct precursor of creatine, an endogenously produced substance that is primarily responsible for storing and providing energy in the body. An ideal creatine supply is the basis for healthy and productive animals. An optimum supply of creatine can only be achieved by adding "GAA" to the feed.
Creamino® enables a wide range of challenges in livestock feeding to be addressed due to enhanced energy metabolism:
- Resource-efficient feeding
Improved energy metabolism enables the animals to utilise the nutrients in the feed more efficiently, which reduces the amount of raw feed materials required. This not only has a positive effect on feed costs, but also benefits the sustainability of livestock farming enormously.
- Healthy growth of animals
Creamino® optimally supports the animals in their development: they can grow better and healthier, have a higher stress tolerance, e.g. during heat, and are generally more vigorous.
- Optimized feed production
Another particularly interesting approach for feed producers is that Creamino® allows certain components of the feed, specifically arginine and energy-supplying substances such as oils or fats, to be spared. This makes it possible to reduce feed costs and at the same time ensure the healthy growth of the animals at a high level.
Creamino® therefore gives the feed additional "power", which benefits the animals in their development - Power up your feed with Creamino®!
Contact
Andreas Oebbeke
About Alzchem
Alzchem is a globally active specialty chemicals company that is one of the market leaders in most of its fields of activity. Alzchem offers answers to various global developments such as climate change, population growth and increasing life expectancy. We deliver solutions through brands and products of the highest quality and through a sustainable vision to help shape global developments.
The company sees interesting growth prospects for itself in the areas of human and animal nutrition and agriculture in particular. As a result of population growth, it is necessary to achieve efficient food production. Pharmaceutical raw materials and creatine products can contribute to a healthy old age as life expectancy increases. Alzchem is facing up to the goal of sustainability arising from climate change in the field of renewable energies and across the entire company. The fields of fine chemicals and metallurgy offer just as great a perspective.
Alzchem Group AG’s broad product range includes dietary supplements, precursors for PCR tests and pharmaceutical raw materials. These offerings are the company’s response to global trends and developments. Alzchem is ideally positioned in this respect and considers itself well prepared for an environmental future and global developments.
The company employs around 1,690 people at four production sites in Germany and a plant in Sweden, as well as three sales companies in the USA, China and England. Alzchem generated Group sales of EUR 540.6 million and EBITDA of EUR 81.4 million in 2023.